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Has Sony done it again? Following the success of the hit anime Demon Slayer: Infinity Castle, which grossed more than $600 million worldwide, the latest Chainsaw Man film has reached beyond the $100 million threshold globally, reaching a worldwide gross of over $108 million in its opening frame. This movie surpassed Black Phone 2 ($12.9M) in its sophomore frame in movie houses, as well as Springsteen: Deliver Me From Nowhere with Jeremy Allen White (nine million dollars).

Strong U.S. and Global Earnings

Directed by Tatsuya Yoshihara, the movie is a straightforward follow-up of the initial season of Chainsaw Man. It grossed $18.2M in the U.S. after a strong $5.2 million Saturday earnings and four-point-five-million-dollar Sunday. Globally, the produced by MAPPA feature earned $14.7 million across 46 international territories, bringing its global earnings to over $60 million via Sony ($43.1 million international, $18.2 million in the U.S.). The studio has not yet revealed its complete box office tally.

Benchmarks to Previous Successful Anime Films

Specialist agency a leading anime marketing group previously spoke, drawing parallels between the feature's anticipated earnings to Jujutsu Kaisen 0, which earned $34 million in the North America in the year 2022 and opened to a nearly identical $18 million stateside. This movie's debut weekend aligns with that marker, while its $108M international sum presently stands just behind the earlier film's $166.6M final run. While it is improbable this Chainsaw Man film will earn the box office of smash success Demon Slayer: Infinity Castle, it remains a significant success for Sony.

Marketing Campaigns Drive Box Office Dominance

Sony and its subsidiary Crunchyroll have skillfully used community involvement to boost their leadership at the anime box office. The movie's advertising push began at Anime Expo Los Angeles in summer with a discussion featuring MAPPA, unique experiences, and Pochita-themed pictures, and later included a notable appearance at New York Comic Con featuring exclusive clips, fan raffles, and more MAPPA sessions. Additionally, there was an special preview for fans for moviegoers and influencers alike after the last day of the event.

Future Prospects

This year marks a significant period for anime, and for Sony, which has one more anime film premiering in the coming months in the film Jujutsu Kaisen: Execution in the month of November.